---
title: Role Play for Bankers- Reaching Out to the Blind Community
description: Banking accessibility - Imagine replacing accessible materials like Braille used by people with blindness with traditional print.
---

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# Role Play for Bankers- Reaching Out to the Blind Community

[Braille Works](https://hubspot.kelp.agency/braille-works/author/braille-works)  Sep 12, 2016 5:20:45 AM

Synergizing, team building and customer-focused training have become critical tools in providing exceptional customer service.

- When all departments are working together as a team with a unified message the brand is stronger.
- Teamwork allows everyone to elevate toward a common goal to improve sales and client service.
- When clients feel that they are understood and respected, they have greater trust in a company.

We designed this role-play scenario specifically for the banking, financial and mortgage industry. Imagine for a moment replacing accessible reading materials like Braille or large print that are used by people with visual impairments with traditional print used by fully sighted individuals.

![Six people in discussions during a team meeting on banking accessibility.](https://hubspot.kelp.agency/hs-fs/hubfs/Imported_Blog_Media/teambuilding_workplace-1245776_1920-700x467.jpg?width=700&height=467&name=teambuilding_workplace-1245776_1920-700x467.jpg "Six people in discussions during a teambuilding meeting")

## Print? What? Nobody uses print…

Role-play: Sighted Customer (C) / Customer Service Representative (CSR)

C: I am interested in opening a bank account. Can you please provide me with some information?

CSR: I would be happy to help you. Here’s some information in Braille. Please ask me if you have any questions.

C: Do you happen to have these documents in standard print?

CSR: Well, we don’t have a lot of clients who use print. I am sorry; we cannot accommodate you here. However, if you have access to a computer we have all of our information on our website.

C: Yes, I am aware of your website, that is why I am here today. When I accessed your website it was a nice overview and appeared accessible; until I tried to access the attached forms. The forms would not open in a format that I could read, they were written in some code of letters and numbers.

CSR: Really, you cannot access the information on our website, either? We were told to instruct all people needing print documents to visit our website.

C: Since, you are unable to accommodate my needs I guess I have no choice but to go to another bank.

## Now let’s switch print to accessible formats used by people with visual impairments

This role-play scenario seems highly unlikely, right? Change printed materials to Braille, large print, audio or 508-compliant PDF Documents via digital web accessibility. Now, how probable does this scenario sound?

Replace, requesting interest on information for a bank account, to one of the following:

- Investment Options
- Monthly Statement
- Mortgage Document
- Truth in Lending Statement
- Retirement Plans and Programs
- Equity Loan
- Business Account
- FDIC Information
- Settlement Statements
- Marketing Materials

Do these scenarios net a different outcome from the initial, “unable to accommodate”? If the answer is, “No.” You might want to consider the following scenarios.

## Customer leaves, and he/she has some choices:

1. The customer takes his/her business to a competitor.
2. The customer shares with others; they were denied equal access to your business and products.
3. Customer contacts the Department of Justice and/or Office of Civil Rights and files a formal [effective communications](https://www.ada.gov/effective-comm.htm) complaint.
4. Customer knows their rights in accordance with the Americans with Disabilities Act and The 1973 Rehabilitation Act, and in addition to lodging a formal complaint for [ADA enforcement](https://www.ada.gov/enforce_current.htm), they also contact an attorney to sue for violating his/her civil right to equal access and accessibility.

![Braille, large print and audio bank statement samples](https://hubspot.kelp.agency/hs-fs/hubfs/Imported_Blog_Media/Accessible-Bank-Statements_needed-700x700.jpg?width=700&height=700&name=Accessible-Bank-Statements_needed-700x700.jpg "Braille, large print and audio bank statement samples")

## You participated in this role play scenario and have some choices, as well:

1. Ignore this, because, “Not that many people read Braille or require an alternate format.” 
     - Fact: In 2015 the CDC reported that 14 million Americans 12-years of age and older have uncorrectable vision and are visually impaired (even with glasses)
     - Over 20 million Americans age 40 and over have cataracts (many requiring large print documents)
     - As the population ages and diabetes rises in Americans these numbers are expected to double in the next 5-10 years [according to the CDC](https://www.cdc.gov/media/releases/2022/p1229-future-diabetes-surge.html).
2. Take action: Become ADA compliant; create a niche for the over 20-million Americans who need your services today and tomorrow. 
     - Become a champion for accessibility, simply by following the intention of ADA guidelines.
     - Build trust with consumers, their families and friends.
     - Make ADA Accessibility the expectation, not the exception.

[![Download this free Banker's Guide to Accessibility. Link opens PDF file in a new window.](https://hubspot.kelp.agency/hs-fs/hubfs/Imported_Blog_Media/Bankers_Guide_to_Accessibility_CTA_2-700x289-2.png?width=700&height=289&name=Bankers_Guide_to_Accessibility_CTA_2-700x289-2.png "Download this free Banker's Guide to Accessibility. Link opens PDF file in a new window.")](https://brailleworks.com/wp-content/uploads/2016/10/Bankers-Guide-to-Accessibility_FINAL_remediated.pdf)

### How your bank can become ADA compliant with braille, large print, audio, and accessible online documents

[Contact us today](https://brailleworks.com/contact/) to learn how simple and affordable it is to provide accessibility and alternative format documents to your clients and potential clients.

### Additional Resources

- [Accessible Banking: 10 Tips to Make Your Bank More Accessible](https://brailleworks.com/accessible-banking/)
- [ADA Compliance in Banking; Beyond the Wheelchair and Brailled ATM‘s](https://brailleworks.com/ada-compliance-banking/)
- [How ADA Compliance can Benefit Businesses and Boost the Bottom Line](https://brailleworks.com/ada-compliance-benefits-businesses/)
- [What are the Odds? What’s at Stake When Banks Don’t Comply with the ADA?](https://brailleworks.com/the-odds/)
- [Applying “The 7 Habits Of Highly Effective People” To Career Development](https://www.forbes.com/sites/lisaquast/2011/04/25/applying-the-7-habits-of-highly-effective-people-to-career-development/?sh=1c59fa7c28d7)
- [Building Rapport with Your Customers](https://www.marketingdonut.co.uk/customer-care/customer-service/building-rapport-with-your-customers)

[Banking](https://hubspot.kelp.agency/braille-works/tag/banking), [Accessibility](https://hubspot.kelp.agency/braille-works/tag/accessibility), [Informational](https://hubspot.kelp.agency/braille-works/tag/informational)

## Read On

### [Accessibility in Banking- Giving Access Gets You Access](https://hubspot.kelp.agency/braille-works/accessibility-in-banking)

Recently, a law firm filed dozens of ADA website accessibility lawsuits in Pittsburgh federal court...

### [Make it Accessible – An Appeal to the Business World](https://hubspot.kelp.agency/braille-works/make-it-accessible-an-appeal-to-the-business-world)

## Does your business take steps to be all-inclusive?

Make it accessible. What does that mean? It...

### [Discrimination at First Sight: The Reality of Government Agencies Not Being ADA Compliant](https://hubspot.kelp.agency/braille-works/discrimination-at-first-sight-the-reality-of-government-agencies-not-being-ada-compliant)

Government regulations and reporting affect nearly every area of our lives. Whether it’s...

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